The third decade of the new millennia is on our doorstep and the internet is not slowing down with taking over every segment of our lives. From food to security of our homes, everything is connected and provided with the help of the internet.
Legal service is just another of the many society branches that found the internet and the search engines useful. Before, people had to take advice from friends and family to find a good lawyer. They had to list through the phone book to find their address. Today, this is no longer needed as every information is just a click away.
Billions of people are using the internet and almost everyone in the USA is connected. Law firms are available through it and with a simple search online everyone can find the nearest lawyer.
This is why law firms started investing more in this game. Their pages and social network profiles are being optimized for the clients and their needs. If you own a law firm, read about what are the most important rules of optimizing your page to get more clients.
1. Location must be highlighted
Local SEO for law firms is everything. As we just said, everyone’s on the internet now. This goes for clients and for the companies too. Everyone wants a piece of the action.
Google and the rest of the search engines are now much more focused on the location of the companies and the clients than ever before. The reason for this is that so many pages are offering the same results all around the world that having proper and reliable content means nothing.
That’s why the bots started favoring the ones that are closer to the location of the person searching. Everything is connected to the satellites and locating the search source is very easy. With it, the bots will give them the most relevant information in the sense of location.
If you want your company to be on top of the search list, the team taking care of the SEO must provide some keywords that will help the bots include your page into the list of perfect sources. This and some other features are important to make it to page 1.
2. Content must be useful
They always say – content is king. It’s the most important part. If you have no reliable content, the search engines won’t take you seriously and won’t offer your page to people who are searching.
The system is complex and only the people creating the bots understand it completely. However, it is well known that you can’t just align a few words that make no sense and expect to rank high. Your articles and pages must offer something valuable to the people searching online.
You can do a perfect job with every single detail containing the SEO, but if you don’t offer quality content and information that is being searched for, you won’t get anywhere.
3. Your page must be optimized
Back in the day, there was no option about the device that someone is surfing the net. It was a desktop computer. Today, the options are numerous. People get online through desktop computers, laptops, tablets, and smartphones.
All this means you need to optimize your page for all these devices if you want people to have a great view of your content. More important, you have to do this to rank higher on the search engines. They’ll see if you use the same platform for every device and if you haven’t suited it, it will put your page lower on the engine.
4. Speed everything up
Research showed that pages who are slow are not going to make it high in the results. It is the number one on every list of things that people absolutely hate when opening a page.
This means you have to do something about for two reasons which are equally important for your business. First, you need to speed it up because people will hate waiting for your information that takes forever to load, and second because it will automatically be put out of the competition by the search engine bots.
To do this, you’ll need to do some things that probably need to be done by an expert. Things like choosing smaller pictures, changing parts of the code that are doing problems, and turning off pop-ups, banners, and everything that may be slowing it down.
If your entire page loads more than 10 seconds you can be sure that you’re having trouble. Most pages are loading around 7-8 seconds, but it’s best if you can manage to get under the limit of 3 seconds. If you can do this, be sure that you’ll be going up on the rankings. See more reasons why people bounce off here.
5. Keywords must be perfect
The keyword game also changed a lot over the years. People used to search for only one word, for example, lawyer. As the internet becomes a global thing and every lawyer on earth become available on the internet, people started searching for a specialized one, for example – DUI lawyer.
Now, the most probable way of searching is including the industry, the specialization, and the location. Most people will probably search DUI lawyer Houston, if they are looking for an attorney who will represent them after they were caught drinking and driving in Houston, Texas.
Paying a lot of attention on keyword research and using them inside your articles and page is very important. Always make sure the keyword is inside your title and the content too. It’s a matter of strategy how many times it will be used, but this is something that professionals will need to give their opinion.
If you learn and use these 5 rules, you can be sure that your lawyer-themed web page will be ranked on Google and the other engines. Achieving this will be great for your business.